The government has employed the world marathon record holder to promote tourist destinations in the country.
With his global appeal due to his unmatched prowess in the 42km races, Kipchoge’s portrait is perfect for the country’s dwindling tourism numbers.
The deadly coronavirus has dealt a massive blow to the country’s dependable source of foreign income and with the disease still spreading locally and globally, there is no sign of improvement any time soon.
On Saturday, Kipchoge toured Maasai Mara for the first time, itself a shocking revelation considering he has been at the top of his trade for so many years. But it is never too late for an athletic gem like him.
He was hosted by Tourism Cabinet Secretary Najib Balala and Narok Governor Samuel Tunai.
They all watched the popular wildebeests cross River Mara. The spectacle has for a long time been the country’s key selling point internationally. With the Covid-19 tragedy, however, fewer people have made to watch the animals migrate. Kipchoge’s eyes are expected to help change this ominous trajectory.
President Kenyatta also joined them, promising a visit later.
“There is a first time for everything, and my first time at the Maasai Mara is this weekend. How wonderful that it coincides with the annual Wildebeest migration,” said Kipchoge ahead of the visit.
The Mara visit is part of what the top athlete will be doing with the government henceforth after striking a deal to promote the country’s best tourist sites.
Last week, Magical Kenya appointed Kipchoge its brand ambassador.
“I’m very honoured that I’m having an in depth conversation with Eliud Kipchoge, about his career as a World Record Athlete. Eliud is our Magical Kenya Ambassador and we couldn’t be more proud. Indeed, No human is limited. #EliudAtTheMara,” posted Balala on Saturday.